Katie Krupar


It’s Lonely at the Top. It Doesn’t Have to Be.

This is for female founders and female business owners who are scaling. You’ve grown past the early days. You have a team, maybe a board, maybe investors. And right now you’re stuck on a decision, overwhelmed, and there’s no one you can actually say that to. Not your team. Not your board. Not even your co-founder.

That isolation isn’t a sign you’re failing. It’s what happens when no one built you a confidential place to think out loud.

That’s where I come in.

Most first-time female founders and business owners are prepared for the product, the pitch, the P&L. Almost nobody prepares you for the people decisions: who to hire, who to let go, whether the leader underneath you is actually the right fit. And most of the time you’re making those calls alone, at 11pm, with no one who understands what’s actually at stake.

I understand that isolation because I’ve lived it. I scaled GoFundMe’s business from 50 to 900 people while quietly falling apart underneath it. I hit clinical burnout at 37, and shortly after, was diagnosed with cancer. What kept me stuck wasn’t a lack of skill. It was trauma, some personal, some from the workplace itself, that no one had ever helped me name, let alone work through. That’s why I coach as a trauma-informed practitioner: the thing that keeps you circling the same hard decision is rarely the decision itself.

I work directly with female founders and business owners, one-on-one, to build that clarity back. No one should have to carry the hardest decisions of their company alone.

About Me
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Welcome

About Me

I do this work because I lived the exact isolation I now help you get out of.

I joined GoFundMe as employee #50, right as the founders were navigating their Series A. I helped scale the company past 900 people while staying profitable, through acquisitions, layoffs, and every version of the org we had to become to get there. From the outside, it looked like I had it handled. Underneath it, I was making the hardest calls of my career alone, with no one who understood what was actually at stake. I hit clinical burnout at 37, and shortly after, was diagnosed with cancer.

What kept me stuck wasn’t a lack of skill. It was trauma, some personal, some from the workplace, that no one had ever helped me name. That’s why I coach as a trauma-informed practitioner now: the decision in front of you is rarely just about the decision.

Since then, I’ve led Talent and People Operations for 10+ startups, rebuilding teams, the business and strategy from the ground up. Today, I help female founders and female business owners through that same inflection point: the stage where the company is growing and the decisions get personal.

I’ve also built my own business from the ground up, so I know what it’s like to sit alone with a decision and have no one to hand it off to.

Here’s what all of that taught me: the biggest risk after a raise isn’t the hiring itself. It’s whether you and the team you already have can actually carry you to what’s next. You probably already sense the answer. You just haven’t had anyone safe to say it out loud to.

I partner directly with you, not your board, not your team, to find that clarity. I build trust fast, see the pattern before you have to spend months proving it to yourself, and help hard change feel like something you’re already capable of handling.

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How I Partner With You



Advisory & Coaching: A confidential space to think through the decision in front of you and find clarity before you act. Grounded in trauma-informed coaching, so we address what’s actually keeping you stuck, not just the surface conversation.
Talent Strategy & Decision Clarity: Clarity on who to hire, when to hire, and whether the leader in front of you is actually the right fit, so you stop second-guessing the call.
Leadership & Team Structure: Roles, processes, and operating rhythms that support you as a leader, not just the org chart, so your team can actually carry you to what’s next.
AI-Powered Systems & Workflows: A Harvard certification in AI in Business, plus a library of proven prompts, templates, and workflows, to speed up the repetitive work, so our time together goes toward the decisions only you can make.

I help female founders and female business owners find solid ground again, in the middle of the chaos of scaling and growth.

Let’s connect

Trusted by growing companies

“Katie helped grow our workforce from a fledgling band of start up employees and transformed us into a world class and global workforce. Katie always hired folks who made an immediate impact to our teams and they in turn became long-standing employees. It is not hyperbole to suggest that most of GoFundMe’s achievements as a business came from the work Katie was doing for us.”

– Product Leader at GoFundMe

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